“While working for two years as an accountant, Eli Broad saw his homebuilding clients making much more that he was, and he and Edythe’s cousin’s husband decided they, too, could build houses.”

-Broad Foundation

There are some who like to quietly give to charities, being careful not to draw too much attention to themselves. Eli Broad is not this type of person. In a dispute with MOCA, an organization where he had been named “Founding Chairman,” he told the trustees that he wanted his “name on the building...in big letters, which were to go on the front of the building.” He had to settle having the lobby named after him, at least until he built his very own museum. However, when he gives money, he does not just want public recognition; he wants control. Broad and his wife, Edythe, are self-described venture philanthropists who focus “their charitable giving in a new style of investing that was more akin to their business acumen.”